DID YOU KNOW THAT THE AIR INSIDE YOUR HOUSE IS 4X DIRTIER THAN OUTSIDE?
NEITHER DID WE, SO WE HELPED DH LIFELABS SPREAD THE WORD… AND GOT THEM THEIR BEST QUARTER IN COMPANY HISTORY.
WE BUILT DH LIFELABS A NETWORK OF OVER 150 CONTENT-PRODUCING INFLUENCERS WHILE CONSTRUCTING AN END-TO-END SALES FUNNEL THAT improved THEIR RETURN ON AD SPEND from .05% to 12.5%
We Injected personality, humor, and relatability into the DH social strategy, designed and executed Social, PR, and Digital Marketing Campaigns to grow social voice and industry visibility - and succeeded with flying colors.
Working closely with their internal team, we created and developed a fresh new voice and social strategy, in conjunction with client goals, to achieve the highest social growth numbers in company history. We took their online SOV (Share of Voice) from 0% to 9% overall, 26% for the UK in 8 months. All of our efforts combined as we spearheaded award recognition for clients in Fast Company and tailored strategy and campaigns to elevate industry visibility, standing, and approval.
we 10x’d dh lifelabs marketing with a website, pr, and digital ad strategy that performed wonders.
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The top priority for DH Lifelabs was a create a content series that was unique and personable. We built them an army of influencers to create one-off content that made waves.
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DH Lifelabs website was pretty, but it didn’t convert. We worked with their in-house creative team to build a new high-converting website that worked in-line with our social media, digital marketing, and SEO strategy.
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We created an engine for DH Lifelabs that worked across our Paid, Social, Influencer and PR efforts to maximize impact and dramatically increase their ROAS.
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We crafted and maintained an organic and paid PR strategy & messaging development that resulted in NY Times, Yahoo Business and a Fastco Awards Honorable Mention.
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INFLUENCERS AREN’T EASY. YOU’VE GOT TO FIND THEM, NEGOTIATE WITH THEM, GET THEM PRODUCT AND THEN MAKE SURE THEY ACTUALLY CREATE YOUR CONTENT. FOR DH LIFELABS WE DID THIS OVER 150X IN 3 MONTHS.
FUNNEL BUILDING 101
WE WORKED WITH THE DH TEAM TO IDENTIFY IDEAL CONTENT CREATORS, MANAGED THE PROCESS AND GENERATED TONS OF HIGH QUALITY INFLUENCER CONTENT.
FIRST
WE BUILT THEM A BEAUTIFUL AND HIGH-CONVERTING WEBSITE, BUILT STRATEGICALLY TO WORK IN CONJUNCTION WITH OUR SEO AND DIGITAL MARKETING EFFORTS.
THEN
FINALLY
WE POSTED CONTENT AND RAN ADS THAT WORKED WITH OUR SEO, RETARGETING, AND WEBSITE STRATEGY TO CREATE A STEADY AND RELIABLE SALES FUNNEL (YAY).
THE CONTENT
Organic and paid PR strategy & messaging development that resulted in a fastco Recognition.
WHAT WE DID:
Always-on national and regional media outreach to secure coverage
Editorial calendar development
Product seeding for reviews and product guide placement in global media
Ownership of press activities for events
Work with partners, influencers and affiliates to secure coverage
Added UK & Japanese Markets
